Jin Hong is a physiotherapist with a private practice in homecare physiotherapy. He is also a philanthropist whose mission is to help others through his contributions. 

He has built philanthropy into his practice, driven in large part by his personal experiences with cancer in his family.

His connection to Hope & Cope began when his brother was diagnosed with cancer.

“My brother was fighting testicular cancer,” Jin explains, “and was being treated at the Jewish General Hospital. Through the process, we met a lot of nice and helpful people. One of them was with Hope & Cope.”

Although his brother passed away before he was able to benefit from Hope & Cope’s services, Jin credits Hope & Cope as one of the organizations that guided him and his family through the overwhelming shock of his brother’s cancer diagnosis.

He is grateful for the guidance and support they received from doctors, nurses, and Hope & Cope volunteers throughout that emotionally difficult time.

“Many volunteers were themselves often cancer survivors. The motivation and hope they gave my brother meant so much to him, and to all of us.”

Jin Hong

“Many were themselves often cancer survivors,” he says. “The motivation and hope they gave my brother meant so much to him, and to all of us.”

Jin’s philanthropic philosophy

The inspiration to give back to Hope & Cope developed while his brother was still alive. Together, they thought about making a meaningful contribution.

Jin wanted to give back in a way that felt relevant to his field of physiotherapy. His preference was to donate material goods, especially if the donation reflects his profession. 


“I want to make a positive impact on society that is directly related to my donation,” he says, “and that would help other people achieve better health.”

Together with his clients, Jin developed a philanthropic policy for his company, the key elements of which are to support people and animal-based centres, such as: 

A practical gift: elastic bands

Jin’s clients receive treatments once or twice a week, depending on their needs. As part of the membership, his company offers his clients a 2% rebate at the end of each year. This is similar to what Costco or many credit card companies do.

“I emailed my members and said, ’Instead of giving you cash back, I can donate it to Hope & Cope. If you’re okay with that, let me know; if not, you can still take the cash back,” Jin explains.

Some agreed to donate; some didn’t.

“Those who agreed, many of whom are cancer survivors themselves, helped us raise around 600 dollars,” he says.

Wishing that the donation be relevant to his profession, he consulted Anh Thy, Hope & Cope’s kinesiologist. With her guidance, Jin donated elastic exercise bands to the exercise program. 


“Anh Thy told me, ’We always need resistance bands for patients to keep active and motivated,’ so I knew I was making a difference right away.”

Jin’s Future Goals

Although Jin’s brother passed away before beginning treatment, Jin remains grateful for the care his brother received as an inpatient at the Jewish General Hospital and for the compassionate support offered by the Hope & Cope team.

That support helped Jin, his brother, and their family feel less alone, and he is grateful.

“The journey would have been so much tougher without organizations like Hope & Cope, along with the doctors and nurses at the hospital,” he explains. “My whole family appreciates what they did for us.”

Jin’s vision of giving doesn’t stop here. His future goals for his company include:


Above all, Jin’s goal is to ensure no one feels alone when facing a serious illness.

“I’m hoping that I can give people some guidance,” Jin says, “and make sure they know they’re not alone.”

Hope & Cope is able to offer its services free of charge through the generous support of donors like Jin. You too can support us through our donation link. And if you would like to share your story with our community, tell us about it.

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Happy Holidays

The holiday season upon is upon us, and our staff is taking some well-earned time off.

The Wellness Centre will be closed from December 22, 2025, to January 2, 2026.

Our office on E7 at the JGH will be closed from December 24, 2025, to January 2, 2026.

We look forward to welcoming you back when we reopen on January 5, 2026.

If you need immediate support during this time, please contact your healthcare team or visit your nearest emergency department.

Wishing you and your loved ones peaceful holidays.

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